president

MESSAGE FROM THE PRESIDENT

During this decade we’ve experienced extraordinary growth here at CE thanks to our commitment to teamwork, product strategy focuses, and the promise of placing our customers above all else. We’ve successfully reached key milestones, increased our sales both globally and domestically, increased research and development initiatives, achieved significant technological advancements and strengthened our position as the premier manufacturer and developer of home goods.

Even in the face of challenging economic conditions, we’re finding new ways to take advantage of the evolving home industry and the needs of the consumer. The upcoming years will be exciting as we continue to broaden our business efforts and move from promise to product. We’ve set increasingly ambitious goals for ourselves, but we have the intense vision and resources to achieve them. We have the knowledge, experience and expertise to bring specialty products to niche markets, and we know the steps we need to take are simply an extension of what we have been doing successfully since our inception.

Our progress in the immediate future will be measured in terms of our ability to forge strategic alliances in the global marketplace. These partnerships will provide CE with a broader perspective and unique avenues through which to launch products for a broad spectrum of applications. Regardless of whether these prospective alliances offer complementary technologies or attractive opportunities for market penetration, we plan to be highly selective and pursue only those relationships that will yield the best long term value for all parties involved—and that includes the customer.

CE has an aggressive timeline for the development of new products to meet the need of consumers on a global scale. I praise each of our associates for making these past years such an exhilarating success, even in turbulent times. I would also like to extend my thanks to our customers and our suppliers for their unfailing sense of devotion, responsibility, guidance and support, without which we would not be here today.

Sincerely,

Aurelio Leyva
President / CEO

our-company-separator

KEY STRATEGIES
  • Ensure the best product quality by requiring inspections at every step in the life cycle of our products.
  • Maintain operations in-house to provide optimal efficiency and industry leading affordability.
  • Offer a good-better-best approach than can supply retailers across all classes.
  • Promise to provide our customers with a complete and satisfying service.

Quality
Efficiency
Pricing
Support